Offline, On-Demand, Self-Paced Course
How to Market Yourself as a Consultant or Freelancer in UK Higher Education
Marketing is the part of independent work that many experienced academics find least comfortable. After years in roles where reputation was built quietly, through the quality of the work itself, the move to presenting that work openly can feel unfamiliar and, for some, faintly distasteful. This course is designed for people who recognise that discomfort and want a way of addressing it that stays true to how they prefer to operate.
It focuses on steady, realistic practice rather than hard-sell tactics, which makes it well suited to reflective practitioners and to those who favour a quieter approach to visibility. The principles apply equally to international consultancy, particularly for those engaged in transnational education (TNE) or working across several countries.
Who this course is for
- Consultants who want a more structured approach to marketing
- Freelancers developing their online presence and visibility
- Early-stage independents who are unsure where to begin
- International HE consultants building cross-border profiles
What you will gain
- A manageable, values-led marketing plan
- Practical techniques for improving your LinkedIn presence
- Approaches to content planning and lead generation that feel natural
- A sustainable marketing rhythm that fits around consultancy work
How the course is structured
The course moves through three connected stages. The first helps you understand your offer and the audiences it is intended to reach, so that everything which follows rests on a clear sense of purpose. The second develops an authentic content and marketing rhythm, one you can maintain alongside paid work rather than abandon when you become busy. The third builds gentle, relationship-based pathways towards visibility and enquiry, drawing on connection rather than pressure. The structure is indicative and may be refined as the material develops.
How to enrol & pricing
This course will reopen for enrolment in early autumn 2026.
Early Bird rate: £125
Standard enrolment: £149
There is also an option to add two one-hour sessions of wrap-around mentoring support at a discounted rate (£120) if you sign up to the waitlist, giving a saving on the standard rate of £140.
For discounted offers for Course Alumni and for purchasing courses as bundles, see here for details.